Knock
2023 – 2026
- Founding Developer Advocate Dec 2023 – May 2026
- Built the developer relations and technical content functions from scratch
- Owned KPIs like organic traffic, community growth, and LLM share-of-voice, while contributing to self-serve ARR growth, category-leading NPS/G2 scores, and high enterprise sales win rates
- Helped expand existing playbooks to include marketing and growth personas as ICP broadened